Cory Kennedy
Marketing and Communications Director
888-777-8881 ext 106

Adaptive Sports Iowa Participating in the Hy-Vee Giving Tag Program

AMES, Iowa (December 13, 2019) – Adaptive Sports Iowa, a non-profit committed to providing sports and recreation opportunities for Iowans with physical disabilities, has begun generating donations through the Hy-Vee Giving Tag Program.

The Hy-Vee Giving Tag Program, which launched in November 2019, is a reusable bag program that facilitates community support with the goal to make a difference in the communities where customers live and work.

When a customer purchases a $2.50 red My Heart Reusable Bag at any Hy-Vee store, they have the opportunity to direct a $1 donation to a local non-profit by using the attached Giving Tag. Adaptive Sports Iowa has already begun generating donations through the use of the Giving Tag.

“We’re excited to have this opportunity with Hy-Vee, a longtime support of Adaptive Sports Iowa,” said Hannah Lundeen, Adaptive Sports Iowa Coordinator. “These donations will help us continue to provide opportunities at little or no cost to our athletes.”

Adaptive Sports Iowa, part of the Iowa Sports Foundation, is a non-profit based in Ames, Iowa. Founded in 2011, Adaptive Sports Iowa, has reached many athletes by providing opportunities such as: beep baseball, cycling, track & field, wheelchair basketball and more. Learn more about Adaptive Sports Iowa by visiting

For more information on the Hy-Vee Giving Tag Program, visit

About the Adaptive Sports Iowa
The mission of Adaptive Sports Iowa is to provide statewide leadership in the planning, promotion, education and organization of sports and recreation opportunities for Iowans with physical disabilities. Adaptive Sports Iowa is a program of the Iowa Sports Foundation.

About the Iowa Sports Foundation
The Iowa Sports Foundation (ISF) was founded in 1986 as a 501(c)3 non-profit entity with the mission to provide sports, recreation, health and wellness opportunities for Iowans of all abilities. The ISF is comprised of the Iowa Games, Live Healthy Iowa, Adaptive Sports Iowa, Iowa Seniors Games and the Iowa Corporate Games.


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