Give them what they want
Gone are the days of sending pages and pages of irrelevant information to media sources. With The Link, you can make it easier and more convenient for the media to use your news releases by sending customized copy to each site. Using the Link database and cross referencing it against a student database, you can be assured that a customized news release is delivered to each site. The program uses the zip code or county to determine what name and information go the newspaper. A general news release is distributed with site specific information inserted beneath the copy.
Here's how it works:
When you have a news release that needs to be sent, simply forward the information to The Link by disk, modem, or email. The Link takes the story and prepares it for customized distribution, inserting the correct information for each site and adhering to each media site computer/equipment requirements. The news release is electronically distributed within 1-5 days of initial delivery which saves media sites the time to edit or typeset the information.
For a low price...
How much does it cost your office in time and money to send out customized releases about graduation or dean's lists? It might shock you to add up the cost of postage, photocopying, staff time and paper costs. The Link makes the whole process easier and will project a more professional image for your institution.
The cost to implement the Hometowners Program is not much more than a regular release. The up front cost is $100 annual membership fee which gains you three things:
Access to Hometowners Program
- Special member rates (a 10% discount for any news release sent through The Link over the next 12 months).
- Design your own distribution lists.
Actual cost for members is .54* per release generated plus $0.10 per student's name.
*Discounts available to contract rate members.
*Postage additional for non-electronic media uses.
View A Sample Hometowner