The Link

2/21/2013
IOWA SPORTS FOUNDATION

Live Healthy Iowa Kids Breaks Participation Record

Ames, IA - On Monday, January 28th, the tenth annual Live Healthy Iowa Kids 10 Week Wellness Challenge, formerly known as the Governor's Challenge, kicked off. Each year, participation has increased; in 2012, participation soared to over 31,000 participants; this year, participation has nearly reached 37,000.

New for this year is the K-12 Cup Challenge, this challenge was designed to build a culture of wellness in schools. It incorporates both the students and the staff. The school across the state with the highest percentage of participation and completion among their students in Live Healthy Iowa Kids and the staff in Live Healthy Iowa 10 Week Wellness Challenges will win the traveling trophy for the year!

"This challenge is extremely exciting," states Lisa Weber, coordinator for Live Healthy Iowa. "The K-12 Cup Challenge has really 'fired-up' our schools in Iowa and increased participation! We are seeing competition between classes and now neighboring schools. My suggestion would be to join the fun, get your school registered for the K-12 Cup Challenge today!"

Registration remains open until March 1st for both Live Healthy Iowa Kids and Live Healthy Iowa's 10 Week Wellness Challenges. The kid's challenge is for this free, wellness challenge remains open until March 1st. Youth will be tracking their physical activity minutes throughout the entire challenge and they will also be tracking a nutrition component; the nutrition components are tracked during two-week time periods and they are fruits, vegetables, milk, water and screen time. Saturday, youth in Iowa will begin the third nutrition component, milk.

For more information, you can visit www.livehealthyiowakids.org or call (888)777-8881 Ext. 116

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About Live Healthy Iowa Kids

Live Healthy Iowa Kids was created in 2004 as a program of the Iowa Sports Foundation and is endorsed by the Iowa Governor's Council on Physical Fitness & Nutrition. Live Healthy Iowa Kids' youth initiatives are free programs encouraging Iowa's youth to be more active and learn about healthy food choices in a positive, fun way. Since they began, more than 500,000 youth have participated in Live Healthy Iowa Kids/Governor's Challenge, Go the Distance Day and Fall Fitness Day.

(CONTACT: Lisa Weber coordinator Live Healthy Iowa lisa@livehealthyiowa.org (319) 464-5650 or (888)777-8881 Ext. 116)