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“Backpack Saturday” will provide 20,000 FREE backpacks on August 3

[MINNEAPOLIS, MN] [July 15, 2013]— McDonald’s and its restaurant owner/operators in the Twin Cities Co-Op are helping families get ready for school by giving away a total of 20,000 backpacks at nearly 200 participating restaurants in Minnesota and western Wisconsin.

“Backpack Saturday” will be held at 8 a.m. on Saturday, August 3.

The first 100 school-age children (K-8) who are accompanied by a parent that morning at each participating restaurant will receive a voucher to redeem for a free backpack. No purchase is required.

Twin Cities Co-Op President and owner/operator Paul Ostergaard encourages families to arrive early at their local McDonald’s because the free offer is only good while supplies last. When the participating restaurants run out of backpacks (each will have approximately 100), children in line will be given a coupon, redeemable at a later date, for a free McDonald’s meal.

Ostergaard says “Backpack Saturday” is part of the Co-op’s ongoing commitment to local education and school programs.

“We wanted to give parents something practical to help their children get organized for another school year,” Ostergaard said. “We feel the more prepared children are for school, the more likely they’ll succeed in the classroom, and we’re excited to do this for families in our communities.”

The McDonald’s Twin Cities Co-op is also a proud sponsor of the Minnesota Teacher of the Year Award, Education Minnesota, Minnesota State High School League and Reading Rocks (Clear Channel’s reading rewards program for students in more than 300 Minnesota schools).

Look for more information and updates on “Backpack Saturday” on the Twin City Co-op’s Twitter handle @McD_Minnesota and #BackpackSaturday.

About the McDonald’s Twin Cities Co-Op
The McDonald’s Twin Cities Co-Op consists of approximately 190 restaurants in Minnesota and western Wisconsin, more than 150 of which are independently owned and operated. In 2011, McDonald’s spent nearly $249.8 million in Minnesota communities, or nearly $684,275 per day. In total, McDonald’s spent more than $190 million on Minnesota agricultural products in 2010. As a Minnesota employer, McDonald’s spent more than $137.8 million on wages for operators and managers alone in 2011.*

*Statistics are highlights of an economic study commissioned by McDonald’s and conducted in January 2012 using 2011 data. The statistics related to agricultural products are from 2010. Professor Dennis H. Tootelian, Professor of Marketing and Director of the Center for Small Business, California State University at Sacramento performed and reported the study.

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(CONTACT: Jeff Grayson, (952) 240-0848 Andy Skoogman (612) 803-1868)


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Participating restaurants list



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