IOWA SPORTS FOUNDATION
A HEALTHY LIFESTYLE FOR THE WHOLE FAMILY
New challenge connects youth and adults to improve wellness
AMES, Iowa – August 19, 2013 – Live Healthy Iowa is excited to announce an addition to their 2013 challenge lineup. The Healthy Families Challenge brings together youth and adults in a fun challenge as they learn about making healthy choices and being active. The new six-week challenge begins September 23rd. Register your family now at www.livehealthyiowa.org.
The Healthy Families Challenge encourages up to 10 household residents, including at least one adult and one child, to compete in weekly challenges focused on nutrition and physical activity habits. Registration for the challenge is $25 per family and participants will receive a resource kit which includes a team packet, activity ball and a 2014 'Healthy & Homemade meals’ calendar; fun weekly educational lessons; a team tracking page and access to healthy recipes and wellness information on Live Healthy Iowa’s website. All families who complete the challenge will receive a Subway gift card and have the chance to win additional prizes such as passes to an Iowa ski spot, a Des Moines family getaway and gift cards!
“We are excited to bring our youth and adult participants together for this new challenge,” says Live Healthy Iowa Director Nicole Bruce, “It’s a great opportunity for all ages to learn about healthy lifestyles and support their loved ones in making positive changes.”
For more information about Live Healthy Iowa and to register for the new Healthy Families Challenge, please visit www.livehealthyiowa.org.
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About Live Healthy Iowa
Live Healthy Iowa, formerly Lighten Up Iowa, was created in 2001 by the Iowa Sports Foundation as a strategic health initiative to address the state’s growing obesity problem. Live Healthy Iowa brings together friends, families, businesses and communities in team-based wellness challenges designed to promote positive lifestyle change. In 2012, more than 208,000 adult and youth Iowans took part in a Live Healthy Iowa program. To learn more, visit www.livehealthyiowa.org.
(CONTACT: Emily Bisbee, Coordinator, firstname.lastname@example.org (888) 777-8881 Ext. 102