KEEP IOWA BEAUTIFUL
Surveys to Determine Litter Costs to Iowans
Des Moines—Keep Iowa Beautiful (KIB) announced two grant awards from the Iowa Department of Natural Resources (DNR) and Iowa Department of Transportation (DOT) of $90,000. The funds will finance a three part research program on litter in Iowa.
In 2002 KIB conducted three research and survey projects on the cost of cleaning up litter, a sampling of roadside litter and a survey of litter behavior of Iowans. The new projects will be conducted in the same manner as 2002 with a goal of determining if Iowans have a new attitude towards litter and if there has been a reduction in litter in the state.
“These three new surveys, conducted about 10 years after the original ones, will assist us in determining the extent and cost of littering in Iowa,” said Gerry Schnepf, Executive Director of KIB. “We believe there has been progress in making Iowa the most beautiful state and these surveys will help us tell the story,” he added, “This will guide future prevention efforts to change negative behavior and reduce the estimated $30 million cost of litter cleanup in Iowa.”
The first survey is a “Physical Roadway Survey of Litter” conducted by Barker Lemar Engineering Services. This will include a detailed analysis of litter in a number of the same roadway sites as 2002. In 2002 48% of roadside litter was tobacco and snack related items.
The second survey will be a public sector survey, “Assessment of Existing Litter Control and Beautification Efforts” by Franklin Associates. The purpose will be to update the cost of littering and clean up costs to all government jurisdictions and schools. In the 2002 results the annual litter related cost to the public sector was $13.5 million. All public owned facility managers will be contacted this fall for new survey data.
Third is an e-mail survey regarding “Iowan’s Attitudes and Behavior Toward Littering” by Essman and Associates. The 2002 results were mailed to 4,742 Iowans. Of the 47% that returned the survey the perception was the primary sources of litter were motorists, uncovered vehicles and teenagers. Also, 60% responded that roadways entering their communities needed to be improved.
The results of the three studies should be completed by March of 2014.
About Keep Iowa Beautiful
Keep Iowa Beautiful was established in 2000 becoming the 23rd State Affiliate of Keep America Beautiful. It is a 501c3 charitable organization working with Iowa citizens, neighborhoods, communities and regions in improving the quality, beauty and cleanliness of our State. KIB empowers Iowan’s to have a greater commitment in building pride and respect in the places we live. For additional information, visit www.keepiowabeautiful.com
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(CONTACT: Gerry Schnepf, Executive Director (515) 323-6507 firstname.lastname@example.org)