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Twin Cities' Ronald McDonald House Celebrates 35 Years of Helping Families in 2014

Local McDonald's restaurants Kick Off milestone year with Pop Tab collection drive from Jan. 1 - Mar. 31

[MINNEAPOLIS, MN] [Jan 1, 2014]- Ronald McDonald House Charities - Upper Midwest (RMHCUM) and the nearly 200 McDonald's restaurants in the Twin Cities Co-Op are kicking off the New Year with a pop tab collection drive, the first of several special initiatives in 2014 to mark the 35th Anniversary of the Ronald McDonald House on Oak Street in Minneapolis.

Local McDonald's owner/operators and RMHC-UM are encouraging people to collect and drop off pop tabs today through March 31 at a local McDonald's restaurant to help families with ill children in Minnesota.

The funds from the recycled pop tabs are used to help underwrite the costs for families supported through RMHC-UM programs. Pop tabs have raised nearly $1 million since the initiative began in the Twin Cities in 1987 and is now used by other chapters around the country.

"The local owner/operators of Twin Cities-area McDonald's restaurants have been helping us support families and keep them together during a child's health crisis for three and a half decades," RMHC-UM President John Stanoch said. "We couldn't do it without them. We are truly grateful for all they have done and plan to do during our 35th Anniversary year."

In addition to the pop tab collection drive, Twin Cities' Co-Op McDonald's owner/operators will run two high-profile promotions that directly benefit RMHC-UM in 2014. Sham ROCK The House will be held March 3-17 and The Big Mac Giveback will run from September 26-October 1. A portion of the proceeds from Shamrock Shake and Big Mac sales during their respective promotions will be donated to RMHCUM.

The local owner/operators' goal for these two programs is to raise at least $150,000 for RHMC-UM, said Twin Cities McDonald's Co-Op president Paul Ostergaard. "We're proud to be a part of keeping families together in their time of greatest need," he said.

The Ronald McDonald House on Oak Street opened its doors on October 2, 1979 and has served more than 13,000 families over the last 35 years.

Look for more information on the pop tab drive and other RMHC-UM 35th Anniversary promotions and events on Twitter @RHMC-UM and @McD_Minnesota. Hash tag #RonaldHouse35.

About Ronald McDonald House Charities-Upper Midwest

Ronald McDonald House Charities, Upper Midwest supports families, helping them stay together and strong when a child is experiencing a life-threatening health crisis. Nearly 5,000 families per year are served through the organization's four core programs. Programs and services are provided at no cost to families. This would not be possible without the donor support.

About the McDonald's Twin Cities Co-Op

The McDonald's Twin Cities Co-Op consists of nearly 200 restaurants in Minnesota and western Wisconsin, more than 150 of which are independently owned and operated. In 2011, McDonald's spent nearly $249.8 million in Minnesota communities, or nearly $684,275 per day. In total, McDonald's spent more than $190 million on Minnesota agricultural products in 2010. As a Minnesota employer, McDonald's spent more than $137.8 million on wages for
operators and managers alone in 2011. *


*Statistics are highlights of an economic study commissioned by McDonald's and conducted in January 2012 using 2011 data. The statistics related to agricultural products are from 2010. Professor Dennis H. Tootelian, Professor of
Marketing and Director of the Center for Small Business, California State University at Sacramento performed and reported the study.

Andy Skoogman

Eric Johnson




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