KELLER GRAYSON COMMUNICATIONS
Participating Minnesota McDonald's(r) restaurants to donate 35 cents from McCafe Shamrock Shake purchases to local Ronald McDonald House(r)
Fundraiser runs from March 5-17; celebrates 35th anniversary
MINNEAPOLIS, MN - March 5, 2014 - Owner/operators of nearly 200 participating McDonald's Twin Cities Co-Op restaurants will donate 35 cents from every McCafe Shamrock Shake sold to Ronald McDonald House Charities-Upper Midwest (RMHC-UM) in celebration of its 35th anniversary.
The fundraiser begins on March 5th (3/5) and runs through March 17th (St. Patrick's Day).
"Help us help families by purchasing a McCafe Shamrock Shake during this 13-day initiative," Twin Cities McDonald's Co-Op President Paul Ostergaard said. "We're proud to support The House That Love Built(r) - where families stay together when it matters most - and we appreciate our customers' support for this wonderful cause."
Since opening its doors on October 2, 1979, Ronald McDonald House Charities, Upper Midwest has provided a home-away-from-home for nearly 25,000 families whose children have faced medical challenges.
RMHC-UM President & CEO John Stanoch said the McCafe Shamrock Shake has been tied to Ronald McDonald House Charities from the very beginning. In 1974, proceeds from sales of the product funded the first Ronald McDonald House ever built, in Philadelphia.
"We're truly grateful to the local owner/operators of Twin Cities-area McDonald's restaurants for what they are doing this year and have done for families for the past three-and-a-half decades," Stanoch said. "Their support has helped us go from serving 400 to nearly 5,000 families each year."
The organization currently has four locations: the original Ronald McDonald House-Oak Street; the House inside Children's Hospitals and Clinics of Minnesota in Minneapolis; The Ronald McDonald Family Room at Gillette's Children's Specialty Health Care in St. Paul; and the Ronald McDonald Care Mobile that provides dental care on wheels to underserved children.
The Shamrock Shake fundraiser marks the official start of the McDonald's Twin Cities Co-Op's year-long campaign dedicated to the 35th anniversary. Local owner/operators support RMHC-UM in many other ways, including a restaurant pop tab competition, where customers are encouraged to drop off pop tabs at local McDonald's. The funds from recycled pop tabs help underwrite costs associated with supporting families in RMHC-UM programs. Participating restaurants' employees also show support for The House That Love Built by wearing commemorative hats and visors featuring the Ronald McDonald House logo.
Look for more information on the RMHC-UM 35th Anniversary events on Twitter @RHMC-UM and @McD_Minnesota with #RonaldHouse35. Also, check out more on Facebook and YouTube.
Special RMHC-UM events in 2014 include a June golf tournament, a brew fest in August, a party-in-the-park in September and a gala in October. Contact Elizabeth Norton at Elizabeth@rmhtwincities.org to learn more.
About Ronald McDonald House Charities-Upper Midwest
Ronald McDonald House Charities, Upper Midwest supports families, helping them stay together and strong when a child is experiencing a life-threatening health crisis. Nearly 5,000 families per year are served through the organization's four core programs. Programs and services are provided at no cost to families. For more information, visit www.rmhc-um.org.
About the McDonald's Twin Cities Co-Op
The McDonald's Twin Cities Co-Op consists of nearly 200 restaurants in Minnesota and western Wisconsin, more than 150 of which are independently owned and operated. A 2012 study showed that in 2011, McDonald's spent nearly $249.8 million in Minnesota communities, or nearly $684,275 per day. In total, McDonald's spent more than $190 million on Minnesota agricultural products in 2010. As a Minnesota employer, McDonald's spent more than $137.8 million on wages for operators and managers alone in 2011.
(Contact: Libby Utter, VP of Development, RMHC-UM, email@example.com, 612-767-2786 or Andy Skoogman, firstname.lastname@example.org, 612-803-1868)