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Iowa Corn partners with Iowa Food & Family Project to connect with consumers

'You on the Farm' contest offers farm visit opportunity

JOHNSTON, Iowa - March 18, 2014 - Iowa Corn is partnering with the Iowa Food & Family Project to better acquaint Iowans with farmers and enhance their confidence in how food is grown, prepared and served.
Interest in food among Iowans continues to spike, mirroring national trends. Eighty-five percent of respondents in Iowa Food & Family Project's annual Iowa consumer pulse survey said they think "often" or "sometimes" about how the food they eat is grown.

"I'm excited about Iowa Corn's involvement with the Iowa Food & Family Project because it connects families to Iowa farm families at the beginning of the food cycle," says Roger Zylstra, a farmer and current President of the Iowa Corn Growers Association.

Iowa Corn's sponsorship increases familiarity and confidence in how food is grown by encouraging conversations and providing unique opportunities for farm families and their urban neighbors to become better acquainted," Zylstra says. "The Iowa Food & Family Project is another consumer outreach program that allows Iowa Corn to reach consumers who do not farm."

Iowa Food & Family Project is launching its spring "You on the Farm" contest, where one lucky winner and their family will have the opportunity to spend the day with an Iowa farm family. While on the farm, the family will see how Iowa farms function. The guests may have the opportunity to drive a tractor and help plant corn. You can enter the contest by visiting before March 31. A winner will be randomly selected in April.

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The Iowa Corn Promotion Board (ICPB) works to develop and defend markets, fund research, and provide education about corn and corn products. The Iowa Corn Growers Association (ICGA) is a membership organization lobbying on agricultural issues on behalf of its 7,600 farmer members. Both organizations work on the joint mission to create opportunities for long-term Iowa corn grower profitability.

The Iowa Food & Family Project invites Iowans to become more acquainted with the dedicated farmers who grow their food and knowledgeable and trusting in how food is grown. It was created in 2011 by the Iowa Soybean Association and involves nearly 35 dedicated partners. It is funded by the soybean, corn, pork, beef, egg, and dairy checkoffs and non checkoff resources. Feed your curiosity about today's farms and food system at

Janet Wilwerding
Iowa Corn




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