IOWA SPORTS FOUNDATION
BEAT THE HEAT WITH LIVE HEALTHY IOWA
Live Healthy Iowa encourages Iowans to adopt healthy lifestyle behaviors this summer
AMES, Iowa - June 9, 2014 - Water is a vital component of our bodies, necessary to flush out toxins, carry nutrients and maintain soft, clear skin. Live Healthy Iowa's 5th annual Burst Your Thirst Challenge motivates Iowans to team up with friends, family or co-workers to hydrate for a healthy body and an active summer. Monday, June 16th marks the kick-off of this year's Burst Your Thirst Challenge. Create a team of 2-10 adults and register now at www.livehealthyiowa.org. Teams that register by Friday, June 13 will have a chance to win an Adventureland Getaway*!
Susan Gruwell, 2013 Burst Your Thirst participant said, the challenge encouraged her to be more active and drink more water "I am now walking 4 miles a day, stopped drinking soda and tea and have lost 21 lbs during the challenge!"
Throughout the six-week challenge, Iowans compete in a web-based competition tracking water consumption and minutes of physical activity. Each member will report their personal weekly total in an effort to accumulate points and move their team up the challenge leaderboard. Registration for Burst Your Thirst is $8 per participant and each will receive a challenge water bottle; a weekly email containing hydration tips, healthy recipes and fun summer activity ideas; access to a personal tracking page, recipes and fitness tips on the Live Healthy Iowa website; and opportunities to win Subway gift cards, and more!
2014 is the fifth year for the Burst Your Thirst Challenge. In 2013, close to 3,000 Iowans participated on 565 teams representing 91 Iowa counties. Participants recorded over 5.6 million ounces of water consumed and logged 4 million minutes of physical activity.
*Adventureland Getaway-2 Adventureland passes and 1-$100 gift certificate for lodging at Aventureland Inn in Altoona, IA
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About Live Healthy Iowa
Live Healthy Iowa, formerly Lighten Up Iowa was created in 2001 by the Iowa Sports Foundation as a strategic health initiative to address the state's growing obesity problem. Live Healthy Iowa brings together friends, families, businesses and communities in team-based wellness challenges designed to promote positive lifestyle change. In 2013, more than 252,000 adult and youth Iowans took part in a Live Healthy Iowa program. To learn more, visit www.livehealthyiowa.org.
(888)777-8881 ext. 102